Privacy policy

Privacy Policy

Effective Date: May 21, 2026

Live Edge USA, LLC DBA Brick Mill Furniture ("Brick Mill Furniture," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website, purchase products from us, communicate with us, or otherwise interact with our services.

Transparency Notice Regarding Artificial Intelligence: Brick Mill Furniture makes extensive use of artificial intelligence and machine learning technologies throughout its operations. As described in this Privacy Policy, customer information and communications may be processed by our internal AI systems and by third-party AI technology providers to support customer service, sales, marketing, analytics, reporting, and business operations. We encourage you to read this Privacy Policy carefully to understand how your information is collected, used, shared, and processed.

SMS Privacy Policy

We do not sell or share mobile numbers, SMS consent, or message data with third parties or affiliates for their marketing or promotional purposes. We may share this information only with service providers (e.g., carriers, messaging platforms) to operate our SMS program. Message frequency may vary. Message & data rates may apply. Reply STOP to opt out; HELP for help.

By providing your mobile phone number and opting in, you consent to receive text messages from Brick Mill Furniture.

Message frequency varies.

Message and data rates may apply.

Consent to receive text messages is not a condition of purchase.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact us at info@brickmillfurniture.com.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

All other categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to provide messaging services, comply with legal obligations, or protect our rights.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide to us, including:

Name
Email address
Phone number
Billing address
Shipping address
Payment information
Product preferences
Customer service inquiries
Consultation requests
Order information
Marketing preferences
Communications you send to us

Information Collected Automatically

When you visit our website, we may automatically collect information including:

IP address
Browser type
Device information
Operating system
Website activity
Pages viewed
Referral information
Search terms
Cookies and similar technologies

Information from Third Parties

We may receive information from:

Advertising partners
Analytics providers
Social media platforms
Payment processors
Marketing providers
Customer service providers
Ecommerce platforms

2. How We Use Your Information

We may use your information to:

Process and fulfill orders
Provide customer service
Respond to inquiries
Schedule consultations
Send transactional communications
Send marketing communications
Personalize your experience
Improve our products and services
Conduct analytics
Prevent fraud
Maintain security
Comply with legal obligations
Improve advertising performance
Build customer audiences for advertising and remarketing
Analyze customer behavior and purchasing trends
Generate business intelligence and reporting
Develop, train, improve, test, and operate our internal artificial intelligence ("AI") systems
Improve AI-powered customer service, sales, marketing, and operational tools
Create predictive models, customer segmentation, personalization, and automated decision-support systems
Improve advertising targeting and marketing effectiveness through AI-assisted analysis

3. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to operate our website, improve user experience, analyze website traffic, and support advertising activities.

These technologies may be used by us and our service providers.

You may control cookies through your browser settings.

4. Advertising and Analytics

We may use third-party advertising and analytics providers to better understand website activity and improve marketing performance.

These providers may use cookies, pixels, and similar technologies to collect information regarding your interactions with our website.

We may use platforms including:

Google Analytics
Google Ads
Meta/Facebook Ads
Instagram Ads
Pinterest Ads
Microsoft Advertising

5. Sharing of Information

We believe in being transparent about how your information is used.

Except for payment card information that is processed directly by our payment processors, we may share, disclose, transmit, or otherwise make available the personal information we collect with third parties that assist us in operating, improving, marketing, and growing our business.

These third parties may include:

Artificial intelligence providers
Customer relationship management (CRM) providers
Advertising partners
Marketing platforms
Analytics providers
Cloud hosting providers
Ecommerce platforms
Shipping providers
Payment processors
Customer service platforms
Software vendors
Technology partners
Data processing providers
Business consultants
Professional service providers

Information shared may include, where applicable:

Contact information
Purchase history
Order history
Product interests
Website activity
Marketing interactions
Customer service records
Consultation records
Emails
SMS and text messages
Website chat conversations
Phone call recordings
Call transcripts
Notes created by our employees
Survey responses
Uploaded files and documents
Customer preferences
Business analytics
Other information you voluntarily provide to us

We may share this information for purposes including:

Customer support
Sales assistance
Marketing
Advertising
Audience creation
Retargeting
Attribution reporting
Business analytics
Artificial intelligence processing
Machine learning
Automation
Reporting
Product development
Business operations
Operational efficiency

5A. Artificial Intelligence

Brick Mill Furniture makes extensive use of artificial intelligence ("AI") technologies throughout its business operations.

We believe customers should understand how these technologies are used.

Except for payment card information processed directly by our payment processors, substantially all information we collect may be processed by artificial intelligence systems operated by Brick Mill Furniture and by third-party AI technology providers.

This may include:

Names
Email addresses
Phone numbers
Mailing addresses
Purchase history
Website activity
Product interests
Consultation information
Customer service communications
Emails
SMS and text messages
Website chat conversations
Phone call recordings
Phone call transcripts
Support tickets
Employee notes
Marketing interactions
Survey responses
Uploaded files and images
Business communications
Other information you provide to us

We may upload this information to third-party artificial intelligence platforms and technologies, including platforms provided by OpenAI, Anthropic, HubSpot, and other AI providers that we currently use or may adopt in the future.

These platforms assist us in:

Developing AI-powered customer service agents
Developing AI-powered sales assistants
Improving customer support
Generating reports
Business intelligence
Customer segmentation
Advertising optimization
Marketing optimization
Audience targeting
Predictive analytics
Workflow automation
Internal knowledge management
Employee assistance
Operational analysis
Product recommendations
Sales forecasting
Continuous improvement of our internal AI systems and business processes

Information processed through these systems may be combined with information from other sources to improve the accuracy, effectiveness, and performance of our internal business operations and AI-powered tools.

6. SMS Communications

By providing your mobile phone number and opting in, you consent to receive SMS/text messages from Brick Mill Furniture.

These messages may include customer service communications, sales consultations, appointment reminders, order updates, marketing communications, promotional offers, and abandoned cart reminders.

Message frequency varies.

Message and data rates may apply.

Consent to receive SMS/text messages is not a condition of purchase.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact us at info@brickmillfurniture.com.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.

Information processed through our artificial intelligence systems, business intelligence platforms, analytics systems, backups, internal knowledge bases, reporting systems, and derived datasets may be retained for longer periods as reasonably necessary to support our ongoing business operations, technology development, legal compliance, security, and operational requirements.